Fluid

Architecture | Urbanism | Participation

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Culture Mile Urban Safari

To celebrate the launch of the Icon Design Trail 2017 on Saturday, Fluid and the City of London Corporation held a Culture Mile Urban Safari of the Culture Mile area, starting from the Smithfield Rotunda onto Silk Street and Moor Lane, via the Culture Mile’s main spine. Along the journey we took a group of local residents to see Fluid’s Culture Mile installations and a number of the City of London’s temporary arts projects.

As part of the City of London’s Culture Mile project, Fluid are developing a new public realm strategy, setting out how to create a series of connected places, forming a world-renowned destination that relishes its contrasts and places culture at its heart. One of the key ambitions of this strategy is to ‘draw the inside-out’, revealing to the street the content of world-class institutions. The installations for the Icon Design Trail will test longer-term ambitions by showcasing photographs, images, people and stories.

By uncovering the everyday through photographs and text, visitors will begin to understand the cultural value of the Culture Mile area from an insider perspective and how every activity, no matter how big or small, helps for a ‘Culture Mile’ collectively. As well as drawing from the archive of photographs taken through our exploration of the Culture Mile area, quotes were collated during a series of consultation events over the summer.

Fluid’s installations will be on West Smithfield and Silk Street for the duration of the Icon Design Trail until Sunday 24th September. Use the map below to walk the Urban Safari route for the Culture Mile this week!

Icon Design Trail Installations
16th – 24th September 2017
Installation 1 – West Smithfield, outside Market View and adjacent to the Smithfield Rotunda Garden
Installation 2 – Silk Street, opposite the Barbican Centre entrance

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Fluid
148 Curtain Road
London
EC2A 3AT

ISO 9001 & ISO 14001